Marketing strategy of Starbucks Essay Example | Topics and Well Written Essays - 1000 words

Marketing strategy of Starbucks - Essay Example Starbucks is attempting to involve its customers in the product in many ways. First, the company is marketed as a status item hence it is high involvement (has higher psychological, economic, and social risk) cheaper coffee or unbranded coffee from its competitors. Secondly, Starbucks is utilizing different campaign, like â€Å"Bold Coffee† campaign and the â€Å"Via† taste challenge so as to get its customers to come to the store continuously and try the new products. This is a perfect use of the buyer behavior theory that predicts that the customers could switch brands only to try a new thing. Offering its customers with a new flavor to try every week, the company actively manages the natural inclination of the customers to try new things. These strategies together with emphasizing on socially responsible behavior, the company are also offering customers with additional benefits on which they can evaluate its products. Through building a strong brand that its customer s are loyal to, implying that the customers don’t even consider the other brands whenever they are going for coffee, immediately they will choose Starbucks since it’s the coffee for any person who loves coffee. These are the strategies that are employed by Starbucks to keep its existing customers satisfied (Simon, B. 2009). Promotion is the most common promotional mix elements utilized by Starbucks are internet marketing, advertising, public relations, personal selling, and sales promotion (Michelli, J. A. 2007).

Integrated Community Centre for Mental Wellness in Hong Kong

Integrated Community Centre for Mental Wellness in Hong Kong Introduce ICCMW Services in Hong Kong Integrated Services in Hong Kong Start from 1991, the establishment of first integrated youth services centre, there are more and more integrated services has been developed in Hong Kong. It is believed that integrated services generated a lot of advantages, such as avoiding wastage of resources and duplication of services. For different target group of people, different kind of integrated services has been developed afterwards. Nowadays, there are integrated youth services (ICYSC), integrated family services (IFSC), integrated elderly services (DECC), integrated disable services (DSC), and integrated mental wellness services (ICCMW) in Hong Kong. In this paper, the integrated services of mental wellness in Hong Kong will be focused and discussed. The strengths and limitations of this integrated social service would be analysed, as well as the improvement of implementation. Background of Integrated Mental Wellness Services In March 2009, Social Welfare Department set up the first Integrated Community Centre for Mental Wellness (ICCMW) in Tin Shui Wai. The major aims of setting up ICCMW are enhancing the social support and re-integrating the ex-mentally ill persons into the community (Social Welfare Department, 2014). The goals of ICCMW are providing one stop services and accessible community supports for the needy. The targeted service users are discharged mental patients, persons with suspected mental health problems, their families or carers of above persons, and people who are interested in understanding and improving their mental health. ICCMW has been established in all the 18 districts in October 2010. Upon now, there are 24 ICCMW provided by 11 non-governmental organization (Social Welfare Department, 2014). Integration of Services Generally, there are three integration levels that integrated services have to address the different needs of clients, includes ICCMW, which are linkage, coordination, and full integration. For the first level, linkage, ICCMW would like to link up the service users and the particular services. For example, it provides information for people who concern about their stress level. For the second level, coordination, ICCMW would serve the function of coordinator between systems and agencies, process to address problem of service users. For example, follow up the case which just has been discharged from hospital by providing day training programs or counseling services in the centre or in other organizations, is a kind of cross-sectional operation between medical and mental wellness sectors. For the third level of integration, full integration, multidisciplinary team cooperation, and community integration would be the targets of ICCMW. There are nurses, occupational therapists, doctors, c linical psychiatrists, social workers as a team to provide mental rehabilitation services for clients, in order to let clients re-integrated to the community. Using the agency of The Wellness Centre in Tin Shui Wai of New Life Psychiatric Rehabilitation Association (New Life) as an example, it provides prevention services and intervention by using recovery-oriented approach. For the prevention, New Life offers a lot of mental health promotions and public education, letting general people have more understanding about mental health and mental illness. For the group work intervention, New Life provides support groups, carer volunteer training, and psycho-education programs for clients. For the individual level intervention, New Life provides counselling, peer support worker training, vocational planning and development services, wellness programs, and so on (New Life Psychiatric Rehabilitation Association, 2013). These kinds of intervention and therapy are for the goal of making people with mental health problem to reintegrate to community. Strengths of ICCMW There are a lot of advantages of setting up integrated services in Hong Kong, so do ICCMW. The first advantage of ICCMW is, convenient to services users. For the service users, ICCMW is multi-functional which provides occupational training, vocational training, care and support, and leisure opportunities. For the public who concern about their mental wellness, they can self approach ICCMW and ask for information and related services. Services are easier accessed nowadays. The second advantage of ICCMW is better coordination among workers and services. After integration, there are multidisciplinary within a team in ICCMW, such as occupational therapist, nurses, doctors, and social workers. They have regular case meetings for discussing how to manage the case, and it is believed that coordination would be better between each division due to more communication. The third advantage of ICCMW is reducing stigmatisation. ICCMW provides different kind of services, not only giving therapy and counselling for people with mental illness but also providing public education and volunteer trainings for mentally ill person or the caregivers. Public education serves the function of letting general public know more about mental health, and letting them to understand that it is not only refer to mental illness but also mental wellness related to everyone. Also, the chance of letting mentally ill person doing voluntary work to community helps them integrating back to community. Therefore, multidimensional services provided by ICCMW would let the concept of mental health and also the mentally ill person integrated into community. Limitations of ICCMW A coin has two sides, although ICCMW provides lot of advantages to service users and community, it is not faces no limitations. Firstly, ICCMW is hard to select centre location. Usually, ICCMW have to select a location for services centre which is close to community for residents convenience, however, there are lots of limitation of setting up centre in estates. Many of the ICCMW reflects that they are hard to find a permanent premises which are large enough for group services and training. And the reason may attribute to the approval time of Welfare Department are too long (Cheung, 2011). In addition, there are objective sounds reject if ICCMW is too close to community or located in estate. For example, in 2010, the residents and the district councilor of Tuen Mun Wu King Estate objected one ICCMW established in their estate, and requested the moving out of ICCMW (MingPao Health, 2011). The major reason is due to stigmatization of mentally ill people who are dangerous and would attack public suddenly. Therefore, residents object if ICCMW too close to the residents. Secondly, there is shortage of man-power. As integrated, ICCMW needs professional staff from different discipline such as nurses, clinical psychiatrists, and doctors. It is all known that, these kinds of professions are now shortage in Hong Kong. Even an ICCMW start in estate, they may face the problem of down man-power for a period of time. Thirdly, it is time-consuming to have meetings for multidiscipline to discuss and examine the case management. Since services integrated, operation complexity would be increased. Regular meeting is essential to understand the roles and views of other professions, however, caseworks and pressures would relatively increase. That makes the workers may easily burnt out for the increased duties. Lastly, there is lack of centralized data for different agencies. Although the communication and interaction between agencies, departments, or bureaus increased under integrated services, they do not have share information between each other. For example, a mental illness patient who just discharged from hospital with marriage problem, Medical Social Services Department in Hospital, Integrated Family Service Center (IFSC), and ICCMW would be involved in this case. Since there are no platforms for information sharing between agencies, the social workers in ICCMW may need to contact IFSC social workers and medical social workers particularly for further information. Procedures may be duplicated due to lack of data transparency. Suggestions for ICCMW First of all, it is suggested that increase the linkage between agencies and organization by developing a platform to share essential information. For example, the doctors in hospital can provide medical reports, integrated progress notes provided by social workers from related agencies etc. It is believed that can raise the transparency of information and data. In addition, it is suggested that Social Welfare Department can simplify the application system of centre location, to avoid the situation that appropriate venue has been rented by other private parties during the long and complicated approval process. Furthermore, it is important to strengthen the public education for public understanding the nature and image of ICCMW. As residents have misunderstanding about people with mental health problem are all dangerous to society, public education is necessary to eliminate their incorrect perception. It is recommended that government should strengthen the advertisement and civil education in community and education institutions, to let people have correct concept about recovered mental ill person that they are also a part of society, and not only harmful to society. Finally, it is also suggested that more resources should be granted for ICCMW. As ICCMW is the newest service within integrated services since 2009, the resources and experiences are not yet well-developed. Therefore, resources like funding for ICCMW allow them to purchase more useful treatment tools for clients, or hire more professional staff for relieving the pressure of existing staff. Conclusion Integration of services in Hong Kong are designed to fulfill different needs of clients, and avoiding wastage of resources. ICCMW generates the advantages of convenience to service users, better cooperation among services workers, and reduce the stigmatization of mentally ill people in society. However, there are still some limitations that ICCMW facing, such as difficulty of selecting centre location, shortage of man-power, time consuming of multidisciplinary meeting, and lack of centralized data. It is believed that ICCMW is still in the developing process, if government provides certain assistances and recourses for them, the integrated services would benefit more and more people in need in the coming future. References Cheung, K. C. (2011), Hong Kong Social Workers General Union. Service Series- Rehabilitation Services, Retrieved on 29 April 2014 from http://www.hkswgu.org.hk/node/70 MingPao Health (2011), â€Å"Only 6 out of 24 ICCMW location confirmed† retrieved on 5 May 2014, from http://www.mingpaohealth.com/cfm/news3.cfm?File=20110213/news/gok1.txt New Life Psychiatric Rehabilitation Association (2013), Annual Report 2012-2013. Retrieved on 2 May 2014, from http://www.nlpra.org.hk/information_n_publications/Annual_report/pdf/049_117_2013.aspx Social Welfare Department (2014), Integrated Community Centre for Mental Wellness (ICCMW), Services Description, retrieved on 2 May 2014, from http://www.swd.gov.hk/en/index/site_pubsvc/page_rehab/sub_listofserv/id_iccmw/ 1

Different Cultures, Different Essay -- essays research papers fc

Every society and culture has different ways of interpreting and defining occurrences by the way their own culture or society functions. â€Å"A society’s culture, consists of whatever it is one has to know or believe in order to operate in a manner acceptable to its members†(Geertz 242). The rituals, customs, ethics and morals that are attributed to the cultures have caused these differences. To understand how the people of one culture interpret a situation or event, one must evaluate the attributes that a culture has. The criteria that an event is based on changes as one culture applies their own ideas to the given situation. Heroism and violation are two concepts that are easily misinterpreted depending on culture’s ideals. Since cultures have different attributes it is impossible for two cultures to exist and share a view of a situation or event.   Ã‚  Ã‚  Ã‚  Ã‚  Heroism and violation are two concepts that are addressed by Geertz in his relating of Ryle’s story of the sheep raid. From the different cultures involved, two different interpretations are concluded. To the protagonist, Cohen, and the perpetrators of the crime, his raid on the Berbers was seen as heroism. Cohen risking his life for his redemption of crime that was committed against him is viewed as heroic. On the contrary, when Cohen returned to his French counterparts, they saw his redemption as a violation of the Berbers, and accused him of being a spy: Here, in our text, such sorting would beg...

Carnival Cruise Lines

Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n. d. ). The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx of capital that allowed the company to begin expanding through acquisitions.The company formed Carnival Corporation & plc in 1994 and Carnival Cruise Lines became its flagship brand (Mission & History, 2010). Carnival Corporation has acquired representation in virtually every market segment of the cruise industry. In April 2003, agreements were finalized to combine Carnival Corporation with P&O Princess Cruises plc, creating the world’s first global cruise operator. Carni val Corporation & plc encompass 12 highly recognizable brands and the company became one of the largest and most profitable leisure travel companies in the world.The company is now one of the 11 individual worldwide cruise ship brands owned and operated by Carnival Corporation & plc. The corporation operates 97 ships and Carnival Cruise Lines is its largest and leading brand in North America, based on passengers carried under the Carnival Corporation. Carnival is also the corporation’s most profitable cruise line in the world. The cruise line has 22 ships in operation and two future ships in development. Carnival has 3,800 shore side and 33,500 shipboard employees. *Carnival pioneered the concept of shorter, less expensive cruises.Howard Frank, the chief operating officer of Carnival Cruise Lines, says their ships are called the fun ships because unlike its competitors, Royal Caribbean International and Norwegian Cruise Line, Carnival offers a wide range of activities on boar d instead of just delicious cuisine (Beesley, 2010). Frank said their innovative new ships feature popular amenities that meet the increasingly sophisticated desires of all guests yet provide a fun and exciting environment for all ages. Carnival hit record-breaking business so far this year.The bookings for the company were the highest they have ever been because of its new booking system. The earlier in advance a passenger’s cruise is booked the more economical the price. A cruise can cost as low as $175-$200 per person in advance. The cruise line also offers last minute bookings at discount prices. Carnival can be cheaper than airfare without the fear of terrorist attacks, excessive baggage fees, delays and extreme boarding procedures or hassles. In 2009, the corporation revenued $13. 2 billion with a net income of $1. billion, and are projected to make their highest profit ever this year. The company carries a record of 3. 9 million passengers and the up-to-date record is the most in the cruise industry. *Executive control of Carnival Cruise Lines is provided by the North American division of Carnival Corporation in Doral, Florida. Carnival Corporation and Carnival plc, the cruise line, function as a single economic entity. They also function through contractual agreements between separate legal entities (Investor Relations, 2010). Carnival Corporation common stock is traded on the New York Stock Exchange.Carnival plc is traded on the London Stock Exchange and has an ADS on the New York Stock Exchange. Carnival is the only company in the world to be included in both the STP 500 index in the US and the FTSE 100 index in the UK. Carnival Cruise Lines has a hybrid structure divided under Carnival North America, Carnival Australia and Carnival UK. The hybrid structure is under Carnival Cruise Lines which is only one of the brands under Carnival Corporation & plc. The corporation doesn’t have a long hierarchy of authority instead it has a few layer s of corporate officers and board of directors (Officers, 2010).There are six corporate officers that consist of executive, operating and financial officers, as well as vice presidents of shared services for the multiple brands, general counsel and controller for the corporation. The cruise line only has one executive officer. Gerald R. Cahill is Carnival Cruise Lines’ only president and chief executive officer except for the executives over the Australia and UK divisions. Majority of the company’s employees are shipboard. There is a one-to-three ratio of staff to passenger on every carnival ship, ensuring excellent customer service.Carnival has a horizontal communication amongst the six corporate officers and board of directors. Corporate governance extends from the ship, through the operating lines and senior corporate management to the board of directors. *Carnival is a profitable company and is now the leader in the contemporary cruise sector. The line has launched a $250 million enhancement program on its eight fantasy-class ships. The enhancement will include installation of a water park on board, an adult-only retreat, tropical-themed mid-ship pool area, and other innovative features.Carnival’s former image was a party ship reputation for younger travelers. The cruise line is now known as large, modern and extremely elegant, yet still a profitable and fun line. Historically, Carnival Corporation’s growth has been driven by the expansion of their portfolio of core brands through an aggressive ship building program. Now the brand, Carnival Cruise Lines, competes globally because they invest time, money and effort into product development and wide varieties of amenities on board. The company enhances the excursions offered in port destinations, as well as programs, activities and attractions on the ship.Carnival children programs provide the same level of variety, fun and attraction for their age, as the amenities available to a dults. No matter the age, lifestyle or budget the goal is consistent. The cruise line’s goal is to provide everyone with a safe and healthy place to live, work and have fun. Carnival strives to provide an innovative and exceptional vacation experience on land and or at sea (Phillips, 2009). *Last week I sailed on a Carnival Cruise Lines ship to Nassau, Bahamas for a four days and three nights weekend cruise.The Cruise was inexpensive to book for a typical vacation. We were a party of four people and we each only paid around $200 a person in advance. If we would have booked the vacation at the last minute it could have cost each person $300-$400, which is still inexpensive for an all-inclusive cruise. At first you don’t understand how the cruise line makes a profit because almost everything is free except alcohol, soda and excursions. Unlimited food all day and night, shows, the gym, and activities are free. It didn’t take long to realize the company’s str ategy on making money.Once Carnival booked the customer at a low price, they up sell the customer with backend products and services that passengers feel are definitely worth spending money on during a vacation. There were additional products and services like an onboard casino, excursions, internet services, and photographers everywhere ready to take memorable pictures to sell. As well as, massages facials, hair treatment, wholesale liquor prices and onboard shops and stores. Carnival provided relaxing services and duty or tax free products.The cruise made lots of money and the marketing cost went down because their exceptional services built loyal customers. The company probably spends more money capturing a customer, maybe even lost money initially on the booking transaction because of the specials and low rates but created lifetime customers in the end. The more products and services a company can offer or sell to a customer, the more valuable they become and the more you can sp end on acquiring a customer. Wants you acquire a customer and satisfy their needs, you can gain more from a buying impulse that is pleased and devoted to the company and its brands.

Higher education be emphasizing in developed countries Essay

The reports around the world that follow shall present the actual situation of people around the world as they face the challenges of being able to gain the possibility of receiving the privilege of taking higher education in consideration. From: g83 9/8 p. 30 Watching the World ? American government statistics show that one in every four students who enter a U. S. public high school as freshmen will not receive a diploma four years later. A review of the class of 1981, for example, shows that of the nearly 3. 8 million students who enrolled as freshmen four years earlier, over one million failed to graduate. Experts at the National Center for Education Statistics report that most of them simply dropped out of school. From: g83 9/8 p. 30 Watching the World ? What about the echelons of higher education? The FBI (Federal Bureau of Investigation) has uncovered at least 38 mail-order â€Å"universities† in the United States, Canada and Europe that offer â€Å"diplomas and medical degrees for a fee without requiring their graduates to do any school work or even attend classes,† reports The Globe and Mail of Toronto, Canada. A medical degree can be bought for as little as $600 (U.S. ), but in at least one case, a Ph. D. costs $5,000. None of these â€Å"universities† actually exist, says the FBI, and many addresses turned out to be mail-service agencies, which forwarded the mail to a New York City apartment. Who are the â€Å"graduates†? They include â€Å"a high-ranking Washington official, a National Football League player, employees of the National Aeronautics and Space Administration and state, municipal and federal employees in the United States,† says the report. From: g76 9/8 p. 31 Watching the World? In New York State, the deans of eight medical schools warned that the cost of training doctors has risen so much that in the future the profession may be only for the children of the rich. Soaring tuition fees and other costs, as well as cuts in federal and state aid to such schools, have put a medical education beyond the budget of most poorer families. In 1973 more than half the applicants to these schools were from families with incomes of less than $12,000 annually. Last year, only 32 percent were. From: w82 7/15 p. 13 Education—What It Costs, What It Offers ***? Some wonder whether they should direct their children toward a university education. Why? In a poor country, a university education may seem the best way to get ahead. It may appear to offer financial security, and even more. A Nigerian educator said: â€Å"Fathers . . . want their children to become medical doctors, engineers, architects, accountants in order to raise the social status of their families. † From: w82 7/15 p. 13 Education—What It Costs, What It Offers ? The Nigeria Daily Times referred to the financial cost: â€Å"Communities have taxed . . .themselves heavily; parents have forgone luxurious and sometimes badly needed items, while gainfully employed youths have put in substantial parts of their earnings, all in a bid to ensure that their children, wards and themselves partake of the fruits of higher education. † From the reports that were presented herein, it is noticeable enough to understand that eventhough education as it is was able to become strongly encouraged by the governments and the learning institutions themselves to be taken advantage by the society, the said service of learning in terms of higher education has been too much costly for some members of the society. Moreover, the situation could be noted as a primary problem that should be noted especially by the government administrations of the developing countries. Making education a feasible matter of progress shall indeed ensure a country of a better future ahead. Like for example, making trade-based vocational courses available for the less fortunate is one particular process by which a certain type of higher education could be attained by those individuals who are economically challenged. Many parents feel that the potential benefits of a university education are not worth the possible horrendous costs, especially where the children would have to go unsupervised to another city or country. Instead, they direct their children toward some trade. For example, while in secondary school, are there courses in various trades that could help a youth to learn a skill that would enable him to make a living after he graduates? In some lands, there are specialized trade schools of about a year’s duration where skills can be learned, or those begun in secondary school can be more highly developed. Tertiary learning may at all be essential to the growth of the entire society today. However, considering the fact that most institutions offering the said programs offer the said learning advancements at a heightened cost, the national progress being tried to attain through education may be in a hard manner to be gripped.

Using the Spanish Verb Decir

Using the Spanish Verb Decir Decir is the is one of the most commonly used verbs in Spanish; it typically is the equivalent of to say or to tell in English. Examples of Using Decir Usage of decir is straightforward for English speakers. Context will tell you whether say or tell is the better translation.  ¿Quà © dices? (What do you say?)Ella me dijo que iba a volver. (She told me she was going to return.)El presidente dice que su misià ³n central es relanzar la economà ­a. (The president says his prime mission is to relaunch the economy.)Yo digo que nuestro sistema de justicia es un cachondeo. (I say that our justice system is a joke.)A decir verdad no me gusta. (To tell the truth, I dont like it.)Nos decimos que nos amamos. (Were telling ourselves we love each other.) ¿Cà ³mo se dice airport en espaà ±ol? (How do you say airport in Spanish?) ¿Por quà © decimos sà ­ cuando queremos decir no? (Why do we say yes when we want to say no?) Grammar Involving Decir When someone is told something, the person to whom something is told is represented by an indirect-object pronoun. The logic behind this is that the thing being said is the direct object, while an indirect object represents the person affected by what is said. Le dije adià ³s. (I told him goodbye.) ¿Quà © le vamos a decir a la gente? (What are we going to tell the people?)Les decimos que no estn solos. (Were telling them that they are not alone.) In general, decir que (to say that) is followed by a verb in the indicative mood, but no decir que is followed by a verb in the subjunctive. Dije que somos amigos. (I said that we are friends.)No dije que seamos amigos. (I did not say that we are friends.)Decimos que nuestro paà ­s tiene futuro. (We are saying that our country has a future.)No decimos que nuestro paà ­s tenga futuro. (We arent saying that our country has a future.) Common Expressions Using Decir Se dice que or dicen que can be used for the equivalent of it is said that or they say that: Dicen que nadie es perfecto. (They say nobodys perfect.) ¿Por quà © se dice que el mezcal es una bebida mgica? (Why do they say that mezcal is a magic drink?)Se dice que hay hadas en este bosque. (It is said that there are fairies in this forest.) Es decir can translate phrases such as in other words, that is to say, and meaning. Los espacios blancos dan la perspectiva de mas espacio es decir dan la sensacià ³n de ampliacion de los espacios. (The white spaces give the perspective of more space. In other words, they give the feeling of the spaces being expanded.)Hay muchos usuarios de Linux, es decir Ubuntu, Fedora, etc. (There are many users of Linux, that is to say Ubuntu, Fedora, and so on.)Machu Picchu recibià ³ a 1419,507 visitantes en 2016, es decir 3889 por dà ­a. (Machu Picchu hosted 1,419,507 visitors in 2016, meaning 3,878 daily.) Conjugation of Decir The conjugation of decir is highly irregular; it is irregular in every tense except for the imperfect. Changes are made to both the stem and the ending. Also, the present participle and past participles are diciendo and dicho, respectively. Here are the conjugations in the present, preterite, and future indicative tenses: Present: Yo digo, tà º dices, usted/à ©l/ella dice, nosotros/nosotras decimos, vosotros decà ­s, ustedes/ellos/ellas dicen (I say, you say, you/he/she says, etc.) Preterite: Yo dije, tà º dijiste, usted/à ©l/ella dijo, nosotros/nosotras dijimos, vosotros dijisteis, ustedes/ellos/ellas dijeron (I said, you said, you/he/she said, etc.) Future: Yo dirà ©, tà º dirs, usted/à ©l/ella dir, nosotros/nosotras diremos, vosotros dirà ©is, ustedes/ellos/ellas dirn (I will say, you will say, you/he/she will say, etc.) Spanish has several verbs based on decir that are conjugated in the same way. Among the most common are contradecir (to contract) and bendecir (to bless). Key Takeaways Decir is a common verb that means to do or to say.Decir is conjugated irregularly in most of its forms.Se dice que is a popular say of saying they say that.

An Inspector Calls †Theatre Essay

An Inspector Calls – Theatre Essay Free Online Research Papers An Inspector Calls Theatre Essay Introduction: This superbly crafted play by J.B Priestly ‘An Inspector Calls’ was written in 1945 and set in 1912. The play was written at the time of the Second World War. The specific setting is as the Titanic is to set sail for America. The world was also thinking about going to war with Germany for the first time. Life for the poor in 1912 was very insecure. There was a lack of a Welfare State, which didn’t help the poor. For women it was almost the same they were treated like they did not have a mind of their own and the dominant males controlled them. An example of this from the play is, â€Å"Oh- Gerald- you’ve got it- is it the one you wanted me to have?† (Act 1, P. 4) The play was structured well because it had dramatic and thrilling cliff-hangers one example is at the very end of the play when Mr. Birling receives a phone call form the hospital and he says, â€Å"That was the police. A girl had just died on her way to the infirmary- after swallowing some disinfectant†. The play was also set in real time like the classical Greek theatre, they believed a play should be set in real time. The several themes in the play are: treatment of women, love, jealousy, mystery/secrecy and sinning money/capitalism. To get these themes across to the world and show how 1912 was like in society then was Priestley’s purpose in writing this play. Section One- The Dinner Party: The opening scene of the play is in the dining room of the Birling’s house in Brumley, an industrial city in the North Midlands. An evening in spring 1912. Mr. Birling, Mrs. Birling, Sheila, Gerald and Eric are sitting around the dinning table discussing about Gerald and Sheila’s engagement. This suggests that the kind of lifestyle they have is very grand and that they are a close family. When the inspector arrives it is made dramatic by Mr. Birling asking questions about him and what he’s doing here, â€Å"An Inspector? What kind of inspector?† (Act 1, P.7) When the inspector enters the room his presents creates an impression of largeness and toughness. He also speaks carefully, and looks hard at the person he addresses which gives an uneasy feeling. The inspector shows a photograph of a young lady to everyone but Eric and Gerald. This builds the tension up a great deal because we now know that the photograph has something to do with them, but we don’t know quite what. Section Two Arthur Birling At the dinner party, Arthur Birling talks about how the Titanic is unsinkable and that Britain won’t go to war with Germany. He also talks about his knighthood, â€Å"I gather there’s a very good chance of a knighthood†. (Act 1, P.6) This reveals he is a proud and negative character of the play. Mr. Birling sackedEva Smith because she was one of the ringleaders of a strike over their pay. He shows no guilt on sacking Eva, the audience will respond by thinking he is insensitive and only cares about making money for himself. Arthur thinks his position is a high, powerful one because he is very bossy and thinks he can take charge of everybody else. Section Three- Shelia Birling Shelia feels a lot of remorse for Eva Smith being sacked she says, â€Å"I think it was a mean thing to do. Perhaps that spoiled everything for her.† (Act 1, P.14) Meaning that if Mr. Birling hadn’t of sacked her then she would have not committed suicide. The audience should respond better to Sheila because she is more considerate and will think she is the nice character of the play. At the end of Act One Sheila and Gerald arguing builds up the tension by Gerald begging Shelia not to tell the inspector what he did and Shelia tells him and laughs, â€Å"You fool- he knows†¦Ã¢â‚¬ . (Act 1, P.19) Meaning the inspector already knows what he did and keeps the audience in suspense making the audience wonder if he knows. More tension is added when she leaves the room and the door slowly opens and the inspector appears. Section Four- Gerald Croft When Gerald dumped Daisy by saying he is engaged to another woman and leaving her, the audience feels that it helped. The audience might think he treated Daisy badly because he went behind her back by saying he wasn’t seeing any other women. Section Five- Sybil Birling She is very concerned and apprehensive to people in poverty because she strongly thinks it is very wrong. The tension is built up at the end of Act Two by the inspector when he says he is waiting â€Å"to do my duty† (Act 2, P.35) and they are thinking what he is going to do. Eric enters and Mrs. Birling says, â€Å"Look inspector, you’re not trying to tell us that- that my boy- is mixed up in this-?† This makes us think that Eric might have something to do with this. Conclusion Yes I think that priestly is making a point and all the characters in the play are to blame. At the end of the play there is a phone call of a suicide. I think Priestly put it in to add a final suspension to the play. And it makes a very good cliff-hanger. Also to make us ask ourselves questions, and wonder what might happen next, so he’s leaving it to out imaginations. Questions like â€Å"Who was Inspector Goole? How did he know about the suicide?† Learn more about An Inspector Calls Research Papers on An Inspector Calls - Theatre EssayHonest Iagos Truth through DeceptionThe Fifth HorsemanTrailblazing by Eric AndersonInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraBook Review on The Autobiography of Malcolm XThe Effects of Illegal ImmigrationAppeasement Policy Towards the Outbreak of World War 2The Masque of the Red Death Room meaningsWhere Wild and West Meet

An Introduction to Hypothesis Testing

An Introduction to Hypothesis Testing Hypothesis testing is a topic at the heart of statistics. This technique belongs to a realm known as inferential statistics. Researchers from all sorts of different areas, such as psychology, marketing, and medicine, formulate hypotheses or claims about a population being studied. The ultimate goal of the research is to determine the validity of these claims. Carefully designed statistical experiments obtain sample data from the population. The data is in turn used to test the accuracy of a hypothesis concerning a population. The Rare Event Rule Hypothesis tests are based upon the field of mathematics known as probability. Probability gives us a way to quantify how likely it is for an event to occur. The underlying assumption for all inferential statistics deals with rare events, which is why probability is used so extensively. The rare event rule states that if an assumption is made and the probability of a certain observed event is very small, then the assumption is most likely incorrect. The basic idea here is that we test a claim by distinguishing between two different things: An event that easily occurs by chance.An event that is highly unlikely to occur by chance. If a highly unlikely event occurs, then we explain this by stating that a rare event really did take place, or that the assumption we started with was not true. Prognosticators and Probability As an example to intuitively grasp the ideas behind hypothesis testing, we’ll consider the following story. It’s a beautiful day outside so you decided to go on a walk. While you are walking you are confronted by a mysterious stranger. â€Å"Do not be alarmed,† he says, â€Å"this is your lucky day. I am a seer of seers and a prognosticator of prognosticators. I can predict the future, and do it with greater accuracy than anyone else. In fact, 95% of the time I’m right. For a mere $1000, I will give you the winning lottery ticket numbers for the next ten weeks. You‘ll be almost sure of winning once, and probably several times.† This sounds too good to be true, but you are intrigued. â€Å"Prove it,† you reply. â€Å"Show me that you really can predict the future, then I’ll consider your offer.† â€Å"Of course. I can‘t give you any winning lottery numbers for free though. But I will show you my powers as follows. In this sealed envelope is a sheet of paper numbered 1 through 100, with heads or tails written after each of them. When you go home, flip a coin 100 times and record the results in the order that you get them. Then open the envelope and compare the two lists. My list will accurately match at least 95 of your coin tosses.† You take the envelope with a skeptical look. â€Å"I will be here tomorrow at this same time if you decide to take me up on my offer.† As you walk back home, you assume that the stranger has thought up a creative way to con people out of their money. Nevertheless, when you get back home, you flip a coin and write down which tosses give you heads, and which ones are tails. Then you open the envelope and compare the two lists. If the lists only match in 49 places, you would conclude that the stranger is at best deluded and at worse conducting some sort of scam. After all, chance alone would result in being correct about one half of the time. If this is the case, you would probably change your walking route for a few weeks. On the other hand, what if the lists matched 96 times? The likelihood of this occurring by chance is extremely small. Due to the fact that predicting 96 of 100 coin tosses is exceptionally improbable, you conclude that your assumption about the stranger was incorrect and he can indeed predict the future. The Formal Procedure This example illustrates the idea behind hypothesis testing and is a good introduction to further study. The exact procedure requires specialized terminology and a step by step procedure, but the thinking is the same. The rare event rule provides the ammunition to reject one hypothesis and accept an alternate one.

B4 Essay Example | Topics and Well Written Essays - 1000 words

B4 - Essay Example Ordinal and interval variables collect measurements. Interval data is actually measured on a continuous scale (actual quantities of some quality like height or age) while ordinal data is numerical form of classification, where whole numbers are used to denote order but the numbers themselves are not measures but a form of classification (GraphPad.com). Table 1: Variables Measured in the Survey Interval variables Ordinal variables Categorical variables Age Age category Gender Distance travelled Distance category Reason 1 Regularity of visits Reason 2 Satisfaction with: price Department Number of items Purchase Service Payment Quality Follow up Overall Store Contact The variables in the top row are italicized to indicate that they are independent variables. In this survey, it was hypothesised that demographic factors such as age and gender (pre-existing qualities or ‘independent variables) might influence opinions and behaviour of respondents (dependent variables). For men and wo men might differ in the distance they are prepared to travel to a store. Description of the Data Table 2 shows the number of women and men in the sample and various measures of their age profile. Table 2: Demographics of the Sample Gender All Women Men Number of people 582 373 (64%) 209 (26%) Mean age 42.6 42.8 42.3 Minimum age 17 17 17 Median age 42 42 42 Maximum age 75 75 74 The sample comprises 582 shoppers between the ages of 17 and 75, nearly two-thirds of who are women and just over third men. The age profiles of the men and women are very similar. Analysis of the distance travelled by respondents to the store where they were interviewed revealed a wide disparity. The modal distance (the most common length or trip) was less than a mile, but many had travelled much further, up to 53 miles. The median distance travelled was 5 miles and the mean just under 10. This indicates a positively skewed distribution where it is difficult to say what is the ‘typical’ distance travelled to the company’s stores. Inferential Statistics Table 3 shows the results for all shoppers, with men and women grouped separately. Separating women’s and men’s responses in this way allows a preliminary assessment of whether the independent variable (in this case gender) is influencing the dependent variable (distance travelled to the store). Table 3: Distance Travelled to the Store where Interviewed Distance travelled Less than 1 mile 1-5 miles 5-10 miles 10-30 miles Over 30 miles Total Women 49 (13%) 149 (40%) 83(22%) 69 (19%) 23 (6%) 373 Men 23(11%) 74 (35%) 51 (24%) 52 (25%) 9 (4%) 209 Total 72 223 134 121 32 582 The message is mixed: a higher proportion of the women than of the men travelled the shortest distances, but at the other end of the scale women were also more likely than men to have travelled the longest distances. A possible means of determining whether there is a difference between the distances men and women are prepared to travel to the company’s shops is to compare the mean raw distance (using the actual mileages rather than the categories) travelled by respondents of each gender. The mean distance travelled by the female respondents was 9.54 miles compared with 10.26 miles by the men. The standard deviations of the two samples are similar (11.1 and 10.6), so it is appropriate to conduct a ‘type 2’ test, but since the samples are independent and of different sizes we use an independent t-test

Healthcare services Essay Example | Topics and Well Written Essays - 2000 words

Healthcare services - Essay Example One manifestation of these policies is the appointment of Patient Information Strategy Project Manager (PISPM) at the North Devon Primary Care Trust (PCT). North Devon PCT developed a strategy to involve the public and provide multiple services to enhance the understanding of patient needs within the PCT. They also aim to improve the knowledge based from the patients and general publics' opinion. PISPM post's performances have strengths and weaknesses but they also play an important role in leading this strategy. By improving North Devon Information Strategy, value will be added in developing a greater public involvement in North Devon PCT. Patient & Public Involvement Definition Patient & Public involvement and other allied terms are used to covey a variety of meanings. Public involvement refers to the involvement of individual patients, together with health professionals, in making decisions about their own health care (Florin & Dixon 2004). According to the Department of Health, patient and public involvement is not just about structures, it is a cultural change. It is about empowering patients and the public to have a role in health care society. ... Through these practices, the way to address the needs of the growing number of people with chronic conditions will now be appropriate and effective. Hennessy (2002) pointed out that involving individual encourages and empowers them. The sense of ownership improves health outcomes and patient experiences. On the other hand, the Trusts will also benefit from this involvement. It will provide a more responsive service, which meets the local needs. Involvement in NHS activities encourages staff to consider alternative ways of meeting the care needs and look at providing services from a different perspective which is that of the patients' perspective. Florin & Dixon (2004) indicated that involving the public may help ensure health policy decisions better reflect the values of the community. It will make services more responsive to the individuals and communities who uses them and that more responsive services will lead to improved health. Patient & Public Involvement Policies Policies to encourage public involvement in the NHS are not new. Previous governments have used various policies in an attempt to encourage democratic and informal decisions in the NHS. A review of policies from 1948 to 1997 showed that public involvement in the NHS decreased over this period (Harrison, Milewa and Dowswell 2002). In contrast, Klein & New (1996) reviewed the period from 1990 and concluded that there had been a moderate increase in democracy in the NHS. Since the Labor government came to power in 1997, a new raft of policies has been introduced with the stated aim of increased public or patient involvement. The NHS Plan, published in July 2000, aimed to give the

The Concept of Total Quality Management Essay Example | Topics and Well Written Essays - 1500 words

The Concept of Total Quality Management - Essay Example One example of such organizations with ideal TQM environments was Xerox under the leadership of David Kearns, who served as its CEO from 1982 to 1990. What Kearns did for the downward spiraling company became a landmark in the history of quality management. Henceforth, this essay will endeavor to examine Kearns’ role as a quality leader in Xerox, his management approach and the applicability and certain processes of such approach, and finally, the issues that followed Kearns’ administration. David Kearns’ assumption as Chief Executive Officer (CEO) in 1982 was not without eventualities. Before bringing quality into the forefront of management, Kearns had to confront â€Å"skepticism and resistance† (Pfeffer, 1992, p.317). There was already a fixed mindset among top managers that Xerox was a world-class corporation and therefore need not change. Kearns said of his time as a leader: â€Å"One of the main things I learned at Xerox is that radical change in any organization is incredibly painful. In the language of change theorists, we were moving between several different states† (Kearns & Harvey, 2000, p.79). When statistics finally provided evidence of the company’s bad performance, Kearns and his management team formulated an integrated bottom-up and top-down TQM approach focused on increasing customer satisfaction and striking a balance between quality processes and quality outcomes. The approach was governed by the Leadership through a Quali ty policy which revolved around four areas or goals where quality must be directed: customer, employee, the business, and process. This holistic policy â€Å"radically changed† Xerox’s business outlook. Throughout the whole ordeal, Kearns’ thought of himself as the â€Å"captain of a sinking ship.† When he became CEO, he believed Xerox was already on the brink of going under due to unsolved internal and external problems  (Novgorod State University, n.d.; Kretchmar, 1992).  

Black Boy Essay Example | Topics and Well Written Essays - 1000 words

Black Boy - Essay Example Accordingly, the author has chosen to focus on 5 unique situations that are indicative of the hardships caused by Jim Crow on Richard Wright’s formative years in Part 1 of the autobiography (the part that details his life in the South prior to a move to Chicago). The first of these is the general lack of work and economic hardships that is such a mainstay of the opening pages of the story. The hardship and deprivation were of course felt by many in the Deep South; however, none more so than the African American community. As these were both the least educated and most repressed, finding steady and gainful employment was nearly impossible. Something that is further evidenced by this is the fact that no one was able to fall back on their savings or any form of contingency plans they had made. Whereas many individuals in our current society have the ability to stash away a bit of savings in case the unthinkable happens, Richard Wright’s family was living on the very border of destitution even when the mother was employed and working multiple jobs. Of course this meant that when disaster struck and she was taken ill, there was no recourse but to fall back on the mercy and kindness of her extended family. ... A further evidence of how Jim Crow affected the life of young Richard Wright is seen in the fact that he regularly misses school and eventually drops out early on in his youth (Wright 18). However, what is noticeably absent is the mention of any type of truancy officer or guidance counselor that is able to check on young Richard Wright and encourage the family to keep the young boy in school. Rather, it is painfully evident that the educational system cares little for the loss of one little black boy from the system. Such an eventuality acquaints the reader with the net worth that the Jim Crow South placed on the black person’s role in society. Richard relates that life became noticeably better when he was able to move in with his aunt and uncle who, by the standards he was accustomed, earned a very good living. Richard’s uncle, Hoskins, ran a successful saloon in town and was able to adequately provide for all of the family members under his roof in this way. Howvever, the jealousy and horror of racism and Jim Crow reared its head again in this location and affected the murder of Hoskins at the hands of an angry and jealous group of white men in town. At the heart of Jim Crow one understands there is a primal fear that the black person would rise and better himself; thereby freeing himself/herself from the constraints of slavery and servitude that had for so long defined his/her existence. In this way, the reader is made aware of the fact that Hoskin’s death was merely an extension of the problems and issues of racism and Jim Crow that had been experienced in various ways previously in his story. The final instance of this which will be discussed in this brief paper is concentric around the

Operation Analysis w5 discussions Essay Example | Topics and Well Written Essays - 500 words

Operation Analysis w5 discussions - Essay Example Graphical solutions in linear programming have limited number of decision variables. The technique of LP plots constraints on graph paper and then identifies the feasible region that is represented by the constraints. The objective function is then drawn and used to identify optimal points in the feasible region. However, graphically, linear programming can only be done in one two variables. Thus, the maximum number of variables in LP model is two. However, it can be done in more than three variables using special algorithms. Business managers use linear programming models to come up with concrete and measurable performance improvements. The kind of decisions that are arrived at using LP models represent the optimal solutions or decisions that are possible with the given constraint variables at the disposal of managers. For instance, the optimal decision would be the maximum profit that a business can generate using available limited resources or the minimum costs that the business can incur to produce products in order to maintain its current maximum level of profits. Therefore, LP can help managers use available limited resources effectively, reduce costs, improve profitability, and reduce risks among other key benefits. Simplex method is a special algorithm that is computer based used to find optimal solutions to linear programming problems that contain thousands of constraint and decision variables. The simplex method uses iterative algorithm to find solutions to optimization problems. The method uses or provides data on slack variables, which represent unused resources and opportunity costs or shadow costs useful in sensitivity analysis. Therefore, simplex method is an effective and efficient method that overcomes the limitations of the linear programming model to find solutions to problems of optimization by ending at an optimal solution by jumping from

Epicurus Stand on the Psychological Egoism Essay

Epicurus Stand on the Psychological Egoism - Essay Example The parents will be happy with the student but his joy is when he gets that particular. I concur as well with his ethical egoism reasoning. Think of even the altruism shown by Mother Theresa. Though I have respect for the deeds of Mother Theresa, she did what she did precisely to appease her God whom demands that she be caring and at the end of the day she will be sure of inheritance of the goodies of eternity. Everybody will want to do something that he will be recognized for and this validates the idea of civilized self-interest. The benefit attached to the conduct may vary and it’s this difference that defines different personalities. For Mother Theresa, she was divinely driven while to others they may be driven by other factors Despite all the facts outlined, egoism is hard to prove and this is the major reason why criticism is unavoidable. Amazingly, I believe that these two phenomena are evident on everybody. There are times when features of psychological egoism will be seen in somebody and this does do not shield portrayal of ethical egoism.   It is harder even to take a stand on the two.

Operation Analysis w5 discussions Essay Example | Topics and Well Written Essays - 500 words

Operation Analysis w5 discussions - Essay Example Graphical solutions in linear programming have limited number of decision variables. The technique of LP plots constraints on graph paper and then identifies the feasible region that is represented by the constraints. The objective function is then drawn and used to identify optimal points in the feasible region. However, graphically, linear programming can only be done in one two variables. Thus, the maximum number of variables in LP model is two. However, it can be done in more than three variables using special algorithms. Business managers use linear programming models to come up with concrete and measurable performance improvements. The kind of decisions that are arrived at using LP models represent the optimal solutions or decisions that are possible with the given constraint variables at the disposal of managers. For instance, the optimal decision would be the maximum profit that a business can generate using available limited resources or the minimum costs that the business can incur to produce products in order to maintain its current maximum level of profits. Therefore, LP can help managers use available limited resources effectively, reduce costs, improve profitability, and reduce risks among other key benefits. Simplex method is a special algorithm that is computer based used to find optimal solutions to linear programming problems that contain thousands of constraint and decision variables. The simplex method uses iterative algorithm to find solutions to optimization problems. The method uses or provides data on slack variables, which represent unused resources and opportunity costs or shadow costs useful in sensitivity analysis. Therefore, simplex method is an effective and efficient method that overcomes the limitations of the linear programming model to find solutions to problems of optimization by ending at an optimal solution by jumping from

SWOT Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

SWOT Analysis - Research Paper Example The airline is known for embracing inventive technology to advance the client experience. The company traces its origins back to 1932; an amalgamation with Star Air service in the year 1934 established the biggest airline in Alaska, which ultimately became Alaska Airlines. Contrasting the rest of the economy, Alaska has been experiencing increasing important revenues from oil dealings and tourism. Air travel is Alaska’s largest type of transportation due to the natural features of the region and weather. Alaska has above one thousand airports along with 3000 avenues of landing. The airline immensely contributes to the state’s economy through air travel because Alaskan travels constitute a large percentage of overall air travelers in the United States. Alaska Airlines is committed towards offering convenient, quality and affordable air transport services to its clients as well as service to the state, nation and vast society. Values of commitment, ethics, integrity and q uality govern the operations of the airline company and are the reasons behind its huge successes. II. Organizational Strengths and Weaknesses Alaska Airlines has a strong and reliable customer base in Alaska State, where it is a dominant player. This is among the strengths that the airline company has in the sense that the company can rely on its vast customer base to expand and introduce new products, which will be readily acceptable in the market (Gates, 2006). A strong customer base is a distinctive strength because it positions a corporation so that it can operate in the market better. Customers are the essence of any company, and a reliable pool of customers who are loyal to a company is good for the firm. Therefore, Alaska airlines can benefit from its large customer base by expanding its operation to serve other regions and countries as well as introducing new services and products. In fact, the most credible significance of this strength is that Alaska airlines can utilize customer feedback to launch its strategies and products. Alaska Airlines is a huge contributor to the economy of Alaska State – this could be another major strength of the company in the sense that it endears the airline company to the government. As a result, the airline can obtain better services. It can be considered a distinctively competent strength because it can propel the company to greater heights in the market. For instance, the airline can benefit from government support in line with its great contribution to the economy. Alaska airline has several weaknesses, which ought to be addressed to avoid any inconveniences in the process of its business operations. The airline relies so much on the geographical and climate conditions, and a majority of its customers hail from the state of Alaska. This is considered as a weakness because should other airline companies venture into Alaska, the company may lose its market share, which is primarily based in Alaska. The organiz ation can minimize this weakness by expanding into other states and countries (Ritcher & Pahl, 2009). The strategy of Alaska Airlines is targeting the passenger traffic as an indicator of its corporate success. This is considered a weakness because it could trigger an organizational failure due to lack of broader strategic planning. In essence, passenger traffic is not

Creativity and Innovation Management in Restaurant

Creativity and Innovation Management in Restaurant SUKHRAJ SINGH CREATIVE AND INNOVATION MANAGEMENT In this document I am going to discuss about the Sousa restaurant that located in the Auckland in CBD. This document is the further part of previous recommendation for innovation in Sousa. Mainly in this document discuss the innovation plan for Sousa. As well as focus on the how to increase the motivation of staff and stakeholder returns. Also talk about the key barriers and how to implement the new creative and innovation idea on the Sousa organization. Determine study on the key goals of Sousa and practice of reward management and performance of curve. Create a plan strategy to control the overcome barriers and how to evaluate the company overcoming barriers. KEY BARRIES TO INNOVATION AT SOUSA We all know that every company faces lot of barriers even if it is new entrant or an old company. Every company tries to develop new inventions and new ideas. When some new ideas implement on company system someone handle easily but some company face lot of barriers. RESOURCE BARRIERS Resource barriers are barriers which related to resource required for efficiently running business. For example: Finances, Human Resources, Technology. Sousa is traditional restaurant but it has some resource barriers which should be taken care for successful running of business. HR- Human resources at Sousa are working since its existence. But all of them lack skills that are trained and equipped with latest requirements of the market. Technology- Sousa is using traditional ways of working. Use of traditional cash register and order booking on memo pad are example of lack of latest technology. Leadership- Sousa has a traditional ownership and none of the past owners and future owners (sons of owner) have leadership skills or experience. Leadership generally directs the future of an organization. So, without skilled leadership, Sousa will experience hard times for innovation. Tools and processes- just looking for innovation and asking employees to do innovative way is not a solution of creating innovation in organization. However, without tools and processes employees find it difficult to generate new ideas. Overcoming the barriers While there are some barriers to innovation in Sousa, there must be some things to overcome these barriers. While overcoming these barriers to innovation; always dig deep to get better solutions to overcome barriers. Organizational culture and innovation Success of organization is so much depends on the culture of organization. Sousa has a very traditional culture of working without many efforts to do something new. Culture of organization impacts the employee’s performance, the interest of investors and suppliers behaviors towards organization. Alignment of the goals plans of organization with organizational culture is necessary. While, Sousa will need a big route level change to implement innovation in organization, culture change is necessary. Awareness of culture is necessary. At the moment, most of the employees are just working for day to day works without any future aspects worries about organizations future. They feel safe and secure with long term relations to Sousa, so making them feeling of new needs is necessary while providing them tools to enhance their interest and skills for innovation. Tools of creating culture of innovation: Increase passion- talk with employees, involve them in organization strategy, ask for solutions, and attach them to a mission of big organizational change and survival + growth of organization. Rewards – rewards and recognition culture should be aligned to involvement in organizational planning and implementation to new ideas. Each employee that comes up with some genuine ideas should be praised or provided some monetary rewards. Give confidence to employees- give confidence to employees to take decision to their own. Most of the employees take it difficult to decide on small issues by their own. Going to boss for every little decision decrease self confidence of employees. So, employees should be given confidence to take decisions which will enhance their ability and confidence for getting solutions to problems. Fail forward- give confidence to people who give ideas that ultimately results in failure when implemented. The main thing is to fail early and try something new, this will make it sure that time and resources are utilized properly. Think little- small organizations like Sousa thinks that they are not big enough to penetrate with new innovations. This mindset shouldn’t be encouraged in Sousa. Each large business started small some day in history. ATTITUDES In a practiced place of work location, bad attitude be able to influence everybody and reason clash with employees. In a number of cases attitude harms are capable to be unseen by the majority of workers and a creative employee through a small attitude difficulty is not a disruption. A boss needs to study how to identify increasing attitude problems inside the place of work to stop them as of suitable a disruption. Everyone face attitude in every place where they go like local area and where they work. In sample words attitudes are the way of thinking towards the person our work. This is also relating to the workplace and outside area. Mainly attitudes has three different components these are as Cognitive – it’s mean what we think, other one is Belief, Affective: the way how to dealing with feeling or emotions, Co native- this show that what action we will take towards something. According to the case study attitudes is the one of main barrier for Sousa, because Sousa used old methods of food making they can’t used new technology equipment so it’s hard to Sousa employee to used new food making equipment like new BBQ chambers. They fellows also do not know how they take order with new ipad and how the show the new deals to customer on ipad. Sousa management should provide proper training to front staff how they used this things. Otherwise this put negative attitudes on customers and become barrier for Sousa. Management know that if they can invest lot money on new food making machines but they cannot trained our employees it’s become big barrier towards the Sousa marketing. Sousa management try to fined the sample and easy way to how they trained our staff and staff should learn new skills and delivery service. REWARD MANAGEMENT Reward means that thing given to employee because of his contribution to company. Most of company gives rewards in incentives and some company give employee of month and some give like pay increments. Few companies design reward system regular with organizational goals, visions, missions and job performances. In other words reward systems define that total return given by an employer to a company staff. Simply reward management main motivate is to give motivation to our employees. According to Sousa case study they need to make a perfect reward management because Sousa implements lot of new things in our store. Sousa has 14 restaurant employees and 2 duty managers. Sousa management makes new reward policy when company any employee helps Sousa to achieve goal a reward often follow, but one thing management keep in mind because some time one employee feel jealous to other employee like cast, color and some other reason like harassment. When these type of happen seen in company and workplace area it also put bad impact on the employee work ability. PERFORMANCE OF CURVE The change curve model is originated in 1969 by Elisabeth Kubler-Ross to reveal the performance of people while they come to identify that they have sickness. These years this model is new to each challenge and emergency at what time an organization change their offered strategies or method of job. Likewise as among all models opinion, it has difficulty and debaters, on the other hand, it is a good equipment to use to understand anywhere individuals are in their tour during change. Thus this sympathetic can help director adapt approach and doing well communication to people organization the change, selection them through the move about effectively. Sousa restaurant follow the old traditional way to food making and order taking. But if they can want change in our restaurant then they can try to some changes in staff area like hire new employees those are well experience in food making area, they also know how they can used the new food making machines like they can know what food need how much time and how much temperature because every dish making style is different. Nowadays in Auckland there are lot new people arrive like Indian, Japanese, and European. FIRST STAGE Sometimes any change set up to people in early stages people get shocked and mostly someone are probably they just say straight way disagree to adopt this change. Sousa employee should be shocked when the owner represents the new plan like hire new employees and new technologies machines. SECOND STAGE Anger- is the next stage. The scapegoat, inside the structure of the business, group or exacting person, is often practical. Focus the fault through an individual or one item will let am additional room of the denial by generous one more importance for the doubts since fine anxieties the potential shock can be produce. THIRD STAGE Retaining the exacting commitment to working of individuals, facilitating these people from the change curve, it will eventually grow to be obvious how the change will be here to keep. It is not any fashion and also large changes into their day-to-day lives could possibly be ought to take place. At this stage, folks will frequently try to skimp on a good end result to the change. Communication plan for implementing innovation in Sousa Stakeholder: Stakeholders are someone who have any type of interest in the business activities of organization. Stakeholders of organization I am going to discuss the most important stakeholder of Sousa, that are customers. Customers in Sousa are long term customers and were very loyal till times, but due to introduction of new restaurants in Auckland and change in customer mindset forced them to change to other restaurants which results in falling sales for Sousa. Communication plan for stakeholders: Customers adapt new thing very quickly these days. They get bored very quickly and always look for something new that is convenient to use and interesting. So, communication of innovation in Sousa to customers is necessary. Strategic communication plan This is a planned strategy that is analytical to get par the challenges of getting innovation in Sousa. Communication plan pre requirements: Analysis of stakeholders analyse the customers and their needs for communication. Channel assessment which should be the best channel of communication. For example, advertisement is one of the ways to communicate to customers. Development of communication plan: Time of communication innovation should be communicated while implementation is in process and when it is fully implemented. So, communication with customers should be regular. Required changes in customer behaviour customers should be positively adapting innovation in Sousa. This should result in most customer visits and sales. Message of occasion message should be clear to customer. They must get that which innovation ideas are implemented and what is new in Sousa. Channels of communication best channel of communication to customers are one to one talks within the restaurant. Apart from that, social media and posters should be also used.

The Possibilities of Expanding the Business into New Overseas Markets E

The Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to. The countries that will be selected from will be Saudi Arabia, Germany or Ireland. The UK ice cream market is estimated to be worth  £1.25 billion. Mackie’s of Scotland have been making ice cream in Aberdeenshire since the 1960’s, although they have been farming since before the turn of the century. Ice cream has been in existence since 618A.D but is rumoured to have been invented in 200B.C in China. The first documentation of ice cream in Britain is dated in 1672 during the reign of Charles II. The uniqueness of Mackie’s ice cream is that firstly it is made in Scotland, it is made with the help of Jersey and Angus cows, it is run by a Scottish family/workforce, Mackie’s is the market leader in Scotland with 45% of the market and has an 11% UK wide market. Mackie’s aim is to strengthen its UK market position and then look into potential export opportunities. These factors mean that the company and product are idea and ripe for expansion into foreign markets. Mackie’s trademark symbol is a milkmaid milking a cow in a field. The traditional flavour of the ice cream is represented by blue packaging. It is not called vanilla but simply traditional. No flavours are added to Mackie’s Traditional. Other flavours in the range include Honeycomb Harvest, Strawberry and Cream, Caramel Choc Mint, Absolutely Chocolate as well as Organic Ice Cream. Traditional is available in 120ml tubs, 500ml, 1 litre, 2 litre, 5 litre and 10 litre tubs. Honeycomb Harvest, which has orange, blue and white packaging, is available in all sizes except 2 and 10 litre tubs. Strawberry and Cream, which has red, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. Caramel Choc Mint, which has green, blue and white packaging, is available in 1 and 5 litre tubs. Absolutely Chocolate, which has brown, blue and white packaging, is available in all sizes except 500ml, 2 and 10 litre tubs. O... ...he market. The Saudis use Riyals the Germans and Irish operate on Euros. The country that I would choose to market the ice cream to would be Ireland. Politically Scotland and Ireland use similar techniques, they trade with similar countries, agriculture and industry are the main sources of income. Economically Ireland is stable. The amount of tourists that visit Ireland is quite phenomenal and it would be an opportunity wasted if Mackie’s don’t enter the market there. Ireland has a low population which could be seen as a good attribute, this is because Mackie’s are already market leader in Scotland, which has a population of 5 million. Therefore 2.8 million people to target would be relatively cheap, and another market could belong to Mackie’s. Technologically Ireland is advancing. However only ice cream giants like Wall’s will have far superior ice cream making equipment than Mackie’s. Technology advances in the country could help Mackie’s in Scotland. I feel that Saudi Arabia would not accept the product with specific Scottish branding. Germany being a very nationalistic country would also reject the ice cream as they would favour German brands of ice cream.

Comparison Of 1984 By George Orwell To The Actual 1984 Essay -- Compar

Comparison Of 1984 By George Orwell To The Actual 1984 Since the onset of the United States, Americans have always viewed the future in two ways; one, as the perfect society with a perfect government, or two, as a communistic hell where free will no longer exists and no one is happy. The novel 1984 by George Orwell is a combination of both theories. On the "bad" side, a communist state exists which is enforced with surveillance technology and loyal patriots. On the "good" side, however, everyone in the society who was born after the hostile takeover, which converted the once democratic government into a communist government, isn't angry about their life, nor do they wish to change any aspect of their life. For the few infidels who exist, it is a maddening existence, of constant work and brainwashing. George Orwell's novel was definitely different from the actual 1984, but how different were they? They were different in 3 ways: government, society, and thought.1984 starts out with a so called "traitor to the party," Winston Smith, walking through the streets nervously observing the video cameras that are watching his every move. He makes his way into his apartment and produces a journal from his coat pocket. He thinks that even this simple act of attempting to keep track of time and history could get him vaporized. This scene portrays the strong grip the government has on its patrons. A person either obeys them, or is killed, or put into a forced labor camp. After Winston starts an illegal affair with a younger woman he gets careless and "the party" finds out that he has committed what they call "thought crimes". A thought crime is the intent to do something illegal but not actually doing it. In Winston's world a thought crime is just as severe as a physical crime. They arrest him and his girlfriend and torture them until they realize what they did was wrong and that they love "the party" and will never do anything to hurt it again.The two governmental systems were different in a very major way. The actual government of England in 1984 was a democracy. This democracy's foundation was made up of a parliament and a prime minister. Most other nations of the time had the same set up. In Orwell's novel an oligarchic state existed. Airstrip One, which is the area we call England, was home to Winston and the central government of Oceania (a large natio... ...omething without actually doing it. In Oceania a "thought crime" is just as bad as a physical crime.The penalty for such an offense is that you are taken to the "Ministry of Love", but not killed. You are now brainwashed until you love the "Party." O'brien, an inner party member, justifies this by stating that all great nations of the past fell because they killed all people who didn't like them. The "Party" will never fall because they don't create martyrs. All people they eliminate love the "Party" when they are finally killed. For example: Winston is captured and brought to the "Ministry of Love," he then is brainwashed and released to society when he truly liked the "Party." Once he lived in the community for a while longer he is shot in the back of the head. The trains of thought, government, and society of the year 1984 versus George Orwell's 1984 are clearly different. After looking at the differences I stated, the reason why most people who have read the book feel sorry f or Winston should be more apparent than ever. The creation of books with story lines like 1984 help to shape our opinions of how the world should be, and make our views stronger than they have ever been.

Royal Selangor

The Royal Selangor Pewter: STP Strategy and Marketing Mix. (Written by: Wong Eu Jun of DIA201204. ) Founded by a man named Yong Koon in 1885, Royal Selangor Pewter is a Malaysian pewter manufacturer-retailer which has since become the largest global brand leader in the line of pewter objects manufacturing and a prominent one in the metal craft industry. It is also recognized as a very highly celebrated Malaysian brand icon because of the success that it has gained throughout more than a century of existence. Looking at what Royal Selangor has done, it is needless to say that Royal Selangor has expanded its product range beyond mere pewter objects to a broader variety such as certain glassware and jewelry. Due to the fact that Royal Selangor made such a bold move by venturing into foreign shores, it cannot be denied that the company is bound to face a myriad of possible challenges if it were to carry on with what it is doing. In this case, having a well-planned STP strategy which allows the company to identify its intended market segment thus enabling the company to single out specific groups of buyers would be a very beneficial move. At the same time, it will also help Royal Selangor to set its target market and position its brands in which as we can see, it is already something that they have accomplished because Royal Selangor is a high-end luxury brand name in the minds of many and that the company makes pewter objects of the best quality. Therefore, on a personal level, I’d like share my insights on the STP strategy and marketing mix of Royal Selangor. STP Strategy: Royal Selangor has been able to divide and partition their market segment in a somewhat organized manner. From where I see this, Royal Selangor has catered to a couple of highly notable figures such as the likes of the former U. S President Bill Clinton, Hollywood actor Mel Gibson and lifestyle talk-show host Martha Stewart. Notable figures like celebrities and political icons are supposed to make up a large portion of Royal Selangor’s market segment because they likely come from the higher-income group which is why they would therefore behave in a very lavish way. In addition, the company also creates trophies for major sports events and tournaments like the Petronas Malaysian F1 Grand Prix and the Sime Darby Golf Tournament. This means that Royal Selangor already has a few clear-cut market segments which consist of notable figures, other companies or organizations that need to have pewter objects given as gifts or prizes and probably higher-income people who are likelier to have a stronger purchasing power of buying luxury goods and that is just what Royal Selangor makes; pewter objects that are categorized as luxury goods. Also, I believe that another group of buyers that are a part of Royal Selangor’s market segment would be people who want to decorate their household with pewter objects. From a personal point of view, I have been able to notice that a lot of affluent people tend to display pewter objects and glass wares in their homes for ornamental purposes because they are characterized by their desire to flaunt their status and hence, this leads me to believe that these people are also a part of the market segment of Royal Selangor. Now, as I further on to the target market of Royal Selangor, it seems like as though there are only a couple of target markets that Royal Selangor focuses on and these target markets tend to be very niche ones. The first would be notable figures, as I’ve mentioned earlier in the market segment. These people play a very pivotal role as customers and actual buyers of Royal Selangor and its products and the strategy that Royal Selangor has come up with to satisfy their needs and wants is by creating beautiful tableware, wine accessories, jewelry and various luxury products. As we speak of this, the fact that Royal Selangor is a leading brand when it comes to pewter objects and other accessories is already an advantage for the company because this group of people would feel a need to purchase pewter ware and other luxury items from a well-renowned company like Royal Selangor. Moreover, Royal Selangor also forges rather good entrepreneur ties with sports organizations like Formula 1 by manufacturing their trophies. This is an example that clearly tells us that organizations like Formula 1 are also part of the target market of Royal Selangor. In this circumstance, Royal Selangor fulfills the need of Formula 1 to have a pewter trophy made for a grand prix. Moving on to how Royal Selangor positions itself, it is without doubt that in the Royal Selangor sets itself apart as being the leader of its industry. This is why Royal Selangor is able to attract its buyers because they already know that Royal Selangor is second to none in the metal craft industry. Furthermore, Royal Selangor incorporates very unique designs and excellent craftsmanship in their products. This is the reason Royal Selangor allows itself to be ingrained in the minds of its customers that it is the top pewter objects manufacturer that produces the best pewter objects and other accessories. Secondly, the international reputation of Royal Selangor as a brand that has catered to notable figures is also possibly a reason why the affluent are willing to buy its products. This could have created a mindset psychologically because people are going to believe that Royal Selangor is a brand that has been used by people of celebrity-like status. Marketing Mix and the 4P’s: Product: Considering the fact that Royal Selangor has transformed itself into a highly-revered pewter object manufacturing company synonymous with quality, I feel that it is necessary for the company to have a well-controlled marketing mix in order to monopolize the industry. First and foremost in the marketing mix, Royal Selangor already possesses the trump card of having products that are superior in terms of quality and design. Besides that, the variety of products will also appeal to more market segments since Royal Selangor no longer focuses on just pewter objects. Packaging wise, from what I’ve seen, Royal Selangor packs its gifts in very elaborate boxes and packages like those of wedding-ring boxes so the packaging itself is something that most people may possibly be attracted to. As the common belief exists, ‘’you pay more for the packaging than the goods sometimes’’. This is why the packaging of Royal Selangor is equally important as a part of the product’s characteristic because it is what helps the products to stand out by enhancing its attractiveness. Promotion: Although advertising and other promotional activities have never really been done on an exceptionally large scale by Royal Selangor, one will notice that the company predominantly relies on the use of print media as their primary media platform of advertising despite a few marketing communication events being held probably to gather a bigger crowd. By doing so, they have been able to successfully enforce their tagline ‘’ Pewter has a new attitude’’ with the use of print media. From what I’ve noticed based on a personal observation, there are a lot of Royal Selangor print advertisements like posters and billboards in these 2 places particularly; Central Market and Suria KLCC in Kuala Lumpur. This could possibly be because these 2 areas are frequented by high-income people and not to mention the definite fact that there are a lot of handy-craft and pewter ware for sale in these 2 places. Place: Where Royal Selangor sells its products has never really posed a problem to the sales it generates every now and then. As I take a look at the retail outreach that Royal Selangor has been doing, it is undoubtedly a good idea for the company to make its presence in higher-end shopping destinations because it obviously does a lot of good by strengthening the prominence of the brand Royal Selangor. International expansion is also a very bold move because by venturing into the markets of other countries, it allows the company to attract more customers and set more target markets beyond the confines of the local market segment. This attests to the fact that Royal Selangor has indeed brought the brand beyond the Malaysian target market because in the 1970’s era, the company began selling it products abroad in stores like Harrods’s in UK, Myers in Australia, Mitsukoshi and David Jones. This bold move had initiated the global expansion of Royal Selangor and therefore, the brand could then succeed beyond the regional and local market. Price: The money factor plays an indispensable part of Royal Selangor’s marketing mix because as we all know, what ultimately matters at the end of the day, to most people is how much they have in their wallets. This is why the prices of Royal Selangor are closely linked to the target market the company focuses on. As we all know, Royal Selangor is a company that sets high prices for its products probably because the company dominates the metal craft industry as well. Discounts, as most customers and buyers would expect, are not so easy to come by because if the company were to lower its prices, there will be no standardized price and it will definitely be a loss to the retail outlets. Opportunities and Threats (External Environment): Nobody denies that almost all companies are bound to face its fair share of threats and opportunities, therefore, the same would go for Royal Selangor as a manufacturing company that has existed for more than a century. On the positive side of things, an opportunity that Royal Selangor has would be its long existence as a Malaysian brand icon and one of the earliest Malaysian brands that dates back to the pre-Independence era. So in this case, the company’s strong position as the market dominator definitely gives them the opportunity. Secondly, the broad product range that the company offers that is recognized worldwide is also another opportunity for the company because I feel with this, it is the key for the company to sell its products abroad at a much better pace because it builds the brand recognition at an international level. If there are opportunities that the company might possibly have, it comes in an inevitable package because there should also be some underlying threats that the company is likely to face. As the saying goes, ‘’when there is life, there is death’’. So assuming that the situation is similar, one of the threats that the company may face is an economic recession. In short, when the times get tougher and inflations start happening, people will most likely cut down on luxury products. At the same time, they might have problems adapting to other target markets even though they are a dominant force when it comes to manufacturing pewter objects. For instance, if Royal Selangor were to sell its products in the jewelry market, they could face fierce challenges from jewelry companies like Poh Kong, Habib, Tiffany & Co if these other companies lower their prices. This is when the factor of price intertwines with the purchasing power of the buyers should there be an economic recession because in that case buyers tend to opt for the cheaper brand. In final consideration, Royal Selangor is able to manage its marketing mix very well and it has done a tremendous effort in boosting the economy of the ountry as a manufacturer that exports its produce to foreign lands. Thanks to the right marketing strategy and not to mention, quality control being just as important, these have made what the company is today; a leading brand in the industry of pewter objects manufacturing. Last but not the least, being a leader of an industry that is almost certainly unchallenged is what gives Royal Selangor the edge and it is definitely a bold move for Royal Selangor that brings a whole new challenge when it goes into other industries by crossing beyond the world of pewter manufacturing. So in my opinion, I don’t think it would be surprising if one fine day, Royal Selangor succeeds as a very highly respected global conglomerate brand that is successful in various industries and not just the pewter manufacturing. At the end of the day the fundamental principle is the more territory you control, the more powerful you are. So this is exactly what Royal Selangor ought to do. Expand its product ranges to a broader variety and engage the brand name in the lives of more people that would cut across all walks of life. References: Royal Selangor Pewter (n. d. ) Royal Selangor. [online] [Accessed: 20 November 2012]. Peopalove (2012) BrandTalk: Branded means Wanted. [online] Available at: http://www. peopalove. com/brandtalk/2005/jul/wanted. html [Accessed: 20 November 2012]. The Star Online (2012) Royal Selangor on expansion mode. [online] Available at: http://biz. thestar. com. my/news/story. asp? file=/2010/9/18/business/6935822&sec=business [Accessed: 20 November 2012].

Reducing Gender Inequality In Hiv Health And Social Care Essay

Globally, there has been a alteration in the tendency of infection among the sexes. Initially at the oncoming of the disease, the prevalence of the disease was higher among the males than the females due to the fact that the disease was concentrated among homophiles and drug users. However as the cuticular continues to turn there has been a progressive displacement to heterosexual transmittal with an addition in the figure of females being infected. The planetary pandemic of HIV/AIDS is now in its 3rd decennary, with adult females now at the epicenter of the pandemic, globally accounting for about 50 % of all HIV instances aged 15 and older, including about 60 % of all grownups populating with HIV/AIDS in Sub-Saharan Africa, and the figure of females populating with the disease in every part of the universe continue to increase. ( UNAIDS, 2009 ) The feminization of the pandemic is precipitated by biological and socio-cultural factors ; However although adult females are more vulnerable to the disease because of their biological makeup, there is grounds that gender norms play an built-in portion in act uponing an person ‘s exposure to the infection, entree to wellness attention services, sexual behavior and attitude, every bit good as entree to intervention and support when infected. ( WHO, 2003 ) The present tendency of the disease transmittal reveals that the epidermic is being aggravated by gender based exposures, stressing the importance of mainstreaming gender into HIV/AIDS programmes as an built-in effort to commanding farther spread of the disease. ( UNFPA, 2008 ) The Importance of Gender on the HIV/AIDS Pandemic: In most communities, gender determines how much information males and females are expected to hold approximately sexual affairs. Females are supposed to be nescient about sexual affairs as a mark of celibacy ; therefore doing them nescient about preventative schemes and doing it hard for them to be proactive in negociating safer sex. Different set of cultural norms apply to the males, they are frequently expected to hold more information and cognition about sexual affairs, be expericienced, and led as determination shapers in sexual issues. These make them vulnerable to being infected, prevents them from seeking information or acknowledging their limited information about sexual affairs. ( Carovano, 1992 ) . Social norms of virginity for single adult females besides increase her exposure ; it besides limits her information about sexual affairs to avoid being thought of as being sexually active. Puting her at a hazard of colza and sexual coercion. Research has besides shown that these immature misss practise other sexual behaviors such as anal sex, therefore increasing their hazard of undertaking the disease. ( Weiss et al.,2000 ) . Besides, because of the social norms of virginity accessing wellness installations for the intervention of sexually transmitted diseases is frequently stigmatising for both immature and big females. ( Weiss et al.,2000 ) . In many societies, maternity, merely like virginity is seen as being ideal, therefore utilizing preventives or barrier methods to guarantee safer sex is seen as a important quandary for adult females. ( Heise and Elias, 1995 ) . Research have shown that economic dependance of adult females increases their likeliness of interchanging sex for money, with no dialogue for safe sex, accompanied with their inability to go forth these dealingss even when they perceive them to be hazardous because of its fiscal additions. ( Heise and Elias,1995 ) . A reappraisal of literature done by Heise et Al ( 1999 ) showed it was more likely for persons who had been sexually abused to hold multiple sex spouses, engage in insecure sex and exchange sex for money or favor. Harmonizing to Societal norms, work forces are supposed to show their male power through force against adult females, lending both straight and indirectly to a adult female ‘s exposure to the disease. ( Heise and Elias, 1995 ) . A survey conducted in a voluntary HIV guidance and proving Centre in Tanzania by Maman et Al ( 2000 ) suggested that adult females who expericienced sexual force were at a hazard of HIV/AIDS. It was noticed that those who were HIV positive were 2.6 times more likely to hold expericienced sexual force in an confidant relationship. Social norms expect a adult male to hold several sexual spouses, for sufficient sexual release, herewith beliing the preventative message that emphasizes fidelity in relationships. ( Heise and Elias, 1995 ) . Social norms of maleness, which affirm males holding sexual laterality over females, as a characteristic of manhood, frequently lead to stigmatisation of work forces who have sex with work forces, thereby taking to secrecy of their sexual behavior, increasing the exposure of their sexual spouses, both males and females. ( UNAIDS, 1999 ) . Overall, the influence of social norms is frequently associated with addition in an person ‘s exposure of undertaking the disease. ( Courteney, 1998 ) Analysis of WHO ‘s Policy on Gender Mainstreaming in HIV/AIDS Programme: The guidelines on gender mainstreaming resulted from a WHO ‘s meeting held in Geneva in 2002 on incorporating Gender into HIV/AIDS. The demand to bring forth guidelines was emphasized as a agency to guaranting realisation of set ends. The present edition was developed by World Health Organization in concurrence with inputs from advisers peer reviewed by external referees, relevant proficient staff in the World Health Organization every bit good as research experience from old programmes that addressed the gender dimensions in HIV/AIDS and other wellness programmes. The intent of the guidelines is to increase consciousness of how gender inequalities affects a adult female ‘s ability to entree HIV/AIDS programmes and services, it besides offers practical ways on how to integrate gender into assorted types of HIV/AIDS programmes and services. Four specific countries were covered HIV proving and reding, Prevention of female parent to child transmittal ( PMTCT ) , HIV intervention and Home based attention for people populating with HIV/AIDS. The guidelines were formulated chiefly for programmes directors, wellness attention suppliers in the public and private sector involved in instituting, implementing or measuring HIIV/AIDS programmes. The guidelines are consistent and reinforced through assorted international understandings and declarations such as Beijing declaration and platform for action of the 1995 Fourth World conference on adult females ( FWCW ) and 1994 International conference on population and development. The United Nations General Assembly declarations of the committedness on HIV/AIDS besides emphasized the importance of turn toing gender equality as a agency to commanding the epidermic. This policy compliments old attempts done on incorporating gender into HIV/AIDS programmes with the purpose of bettering entree, informing and authorising clients, and besides taking to wellness equity and societal justness. However the guidelines focused chiefly on adult females.it did non offer equal chances to work forces, although the Beijing platform for action besides considered work forces ‘s concerns, guaranting that adult females and work forces benefit every bit from the ultimate end of accomplishing gender equality. The guidelines did non besides see the multi-sectoral attack ; it focused chiefly on the wellness sector attack to cut downing gender inequality. ( Beginning: World Health Organization ‘s guidelines on intergrating gender into HIV/AIDS Programmes within the wellness sector, 2007 ) Measuring the execution of this policy at the international and national degree. Following the 1995 United Nations conference on adult females, assorted developmental establishments, international organisations and states adopted the thought of gender mainstreaming. These International Organizations and development Institutions developed and endorsed gender mainstreaming Policies in HIV/AIDS ; nevertheless rating show restraints in execution, these policies have been slow in interpreting from policy into action. ( Moser, 2005 ) . This can be attributed to the fact that some development practicians in NGO ‘s continue to see gender issues as a distraction to the developmental issues they have to turn to, accordingly those involved in gender cyclosis are non in places to do determinations and alterations to these programmes. Since the Congress, gender mainstreaming in HIV/AIDS have been adopted and endorsed by assorted authoritiess, gender advocators in these states have successed in integrating gender issues into their national strategic programs for HIV/AIDS and HIV/AIDS programmes. The challenges in these states have been the execution of these policies and strategic programs at the territory degree. In a survey done in Botswana, it was observed that although gender had been incorporated into its national response to HIV/AIDS, with purposes to authorising the adult females, therefore cut downing the exposure of females in undertaking the disease, the intercessions focused on adult females, pretermiting the work forces, therefore gestating gender as a adult female ‘s issue. In Malawi, important efforts have been made, assorted programmes have been formed, and the National HIV/AIDS policy recognized that gender issues had to be considered, to guarantee effectual response to HIV/AIDS intercessions. However on rating it was noticed that bulk of the staffs in the NGO ‘s understood the construct in the European context, which was non applicable to their ain cultural norms and values, furthermore, the exposure of work forces was non considered sabotaging the proportion of drug users and homophiles in the population. The Zimbabwe ‘s national Aids Policy, showed committedness to gender inequality, acknowledging that adult females were more vulnerable, and prosecuting authorization of adult females as a agency to undertaking gender inequality, it besides developed schemes to guarantee the engagement of work forces in gender affairs. However rating showed that despite these schemes nidation of these policies at the grass-root degree have been impossible. ( Boom et al. , 2000 ) The national strategic program of South-Africa accepted adult females, and work forces who have sex with work forces, as portion of those who were vulnerable to the disease, and provided assorted intercessions to turn to gender related causes of exposure. It emphasized the difference in the prevalence of the disease in the age groups ( 20-29 ) , saying that adult females were more vulnerable due to social norms. Acknowledging that really small attending had been given to work forces who have sex with work forces, and drug users. It emphasized that the execution of these schemes were to suit both the demands of adult females and work forces. Evaluation nevertheless noted that commercial sex workers were discriminated and that gender force played an built-in portion in adult females ‘s exposure in South-Africa was non addressed therefore haltering the execution of these schemes. The Multi-sectoral HIV/AIDS strategic program of Switzerland recognized that harmful gender norms played a function in fuelling the cuticular, and that to guarantee long -term effects in schemes aimed at commanding the disease gender inequality had to be considered. This led to the National Emergency Response Council, developing schemes to steer the execution of these HIV/AIDS programmes. However it was noticed that gender was conceptualized as biological sex instead than gender, and its programmes were targeted at adult females, pretermiting work forces who had sex with work forces and other vulnerable groups such as drug users. On rating an addition in the incidence of mew infections was noticed among homophiles, showing that these groups played an of import function in commanding the disease. Discussion: Assorted International Organizations and Countries have integrated gender into their assorted policies, schemes and HIV/AIDS Programmes. The inquiry arising is why are these policies, schemes and plans non being implemented at the grass root degree? Decision: Gender norms influence an person ‘s exposure to undertaking the disease, therefore stressing the importance of Gender mainstreaming and adult females authorization in commanding the spread of the disease. Gender mainstreaming intercessions in assorted degree should acknowledge the functions work forces play in adult females ‘s expericiences, therefore gender related restraints of both males and females should be considered in HIV/AIDS Programmes. Training and support should be offered to HIV/AIDS programme directors and their staffs about gender issues to enable them implement policies turn toing gender inequality and HIV/AIDS.